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5 Steps to a perfect review landing page
Affiliate marketing is getting harder and harder, due to the
low level of entry (anyone can become your new competitor overnight).
So it's important to convert as many of your precious visitors into
paying customers.
Whilst you may be tempted to link all of your ads and articles to an
affiliate offer (if you're lucky and this gets overlooked), the truth
is that almost all of us affiliates need to send our hard earned
traffic to a webpage that pre-sells that visitor on a particular
product.
The traditional way to do this was to create a page that sung the
praises of a certain affiliated product, which kind of worked but not
amazingly. Why? Because it soon became obvious to the wise consumers
that your gamelan was to straight up and sell them something.
Now, nobody likes being sold to. But people love to make up their own
mind about their buying decisions. So were introduced methods of
"totally unbiased" pre-selling, one of the most powerful being the
review page.
The reason a review page works so well is because it doesn't just hard
sell you on a specific product but instead gives you a choice, based on
actual reasons why or why not a product is worth the money/time/effort
and whether or not it is any good.
So if you're thinking of making more money as an affiliate marketer
online, then I suggest you not only incorporate review pages into your
sales process, but make sure you do it right using the following
blueprint:
Step 1. The Headline
The headline will draw people in and create excitement and desire to
continue reading. The headline must include a clear benefit and address
the reader as personally as possible. Always state what they will be
gaining from reading on, based on the specific problem that they are
experiencing.
Step 2. The Body
The entire body is elaborating on the headline and getting the reader
involved. This might include telling a short story (only needs to be a
paragraph here), in order to connect with the reader, and give a clear
reason why you've bothered to do a review of these particular products.
Step 3. The products
Many people still do a review on one product and leave nothing to
compare it against. I think this is a big mistake, because a comparison
of similar products will help prevent the reader from leaving your page
to compare the product you've reviewed with similar products elsewhere.
In other words, why not get them to do their entire research on your
page instead?
Step 4. Believability
If you make out as if the winning product is perfect in every sense,
then you'll lose sales. Why? Because people will believe a balanced
review over a blatant sales pitch any day of the week. Pick out a few
minor bad points and contrast them with the good points so as not to
kill the sale.
Step 5. Call to action
Once you've written your reviews of each product, make the winning
product the most prominent on the page, at the top before the fold.
This will prevent visitors clicking away and will be able to clearly
see which product is worth looking into. Make all of your links stand
out, even on the losing products and be sure to use phrases that ask
the visitor to take action, such as "click here to get rid of x..".
If you apply these techniques to your review pages, you can expect to
increase your conversions significantly. What you really need to
consider is that more people are doing review type pre-selling every
day, so in order for you to stand out; I would highly recommend you do
a proper review and not just a "fake" review where you are talking out
of your behind! So, you would do well to actually buy the products you
are reviewing and make balanced points good AND bad and simply let the
visitor make the decision, not you.
If you follow this advice, I can assure you that you'll always be ahead
of the competition by giving your visitors valuable help in buying
through affiliate links. Trust me, your visitors will actually
appreciate this more than you'd think, and you're still going to be
picking up the affiliate pay checks at the end of the month too.
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