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5 killer tips to getting more money out of Google Adwords
I f
you've heard of Google Adwords (a pay per click advertising system),
then you'll know that it's capable of making millionaires alongside
broken, bankrupt bums.
But what factors divide the two? If you'd
like to harness the awesome power of the world's most effective online
advertising medium and avoid losing your shirt in the process, please
keep reading...
WWith Google Adwords, it's all about ROI -
Return On Investment. You spend money to make money, just like
investing in stocks. The beauty is that if you're smart and follow the
right advice, you can pay a few dollars to make fifty or sixty back.
Now that's the kind of investment I'd want to continue to make
everyday, and here's 5 tips to get you started on a killer return for
your money on Adwords (even if you're a real beginner)...
1. Make sure you use your keywords heavily in your ads and landing pages
This
means in your ad title, ad description, ad display URL, in your landing
page title, in your landing page meta description and also in the body
text of your landing page of course. This will give you a really good
quality score which will in turn reduce the cost per click on that
keyword, hence opening up the profit margin for you.
2. Explore cheaper clicks on the content network
You've
likely seen Google ads on other people's webpages right? Well, that's
another form of PPC advertising which anyone can activate on the PPC
campaign. All you need to do is select the content network option and
pick your placements (the types of websites you want your ad to run
on). Google automatically suggests high traffic websites based on the
keywords you feed it, so there's a high amount of relevence when you
start running your ads on these websites. The beauty of the content
network is that you can get the same ads in your normal campaign
running at rediculously lower cost per clicks. Again, this will open up
your potential profit margins and reduce the risks of breaking even or
going into negative!
3. Begin with higher costs per click
This
is something many PPC advertisers overlook and is a very effective,
under the radar way to increase your profits long term. How? Because
when you start out with higher costs per click, your ads get shown
higher in the ad listings. Therefore, more people click on your ad and
this enhances the clickthough rate. When your clickthrough rate
increases, so does your quaility score. When your quality score
increases, your cost per clicks go down!
4. Use A/B split testing frequently
Your
quality score (and subsequent cost per click) all starts with how many
times your ad gets clicked. More to the point, if your ad doesn't get
clicked as much as it could be, then you're leaving huge amounts of
money on the table because no-one will ever reach your offer. So in
order to increase the click through rate of your ads, you must splity
test different ad variations. Google has a simple split testing feature
built in that allows you to easily set up multiple ads to run for the
same keyword and from there, you can see which ad is getting the most
clicks. Then you simply drop the low performing ads and begin a new
test against your winning ad.
5. Fine tune your landing pages
The
more relevant your landing pages are to the keyword that a visitor used
to find your ad, click on it and reach your page, the better. Put
yourself in your visitors shoes...
If you were searching for
White Tennis Shoes in Google, then you saw an ad for White Tennis
Shoes, you'd likely click on it right?
But when you click the ad
and arrive at the website and the first thing you see is "Sporting
Equipment, please pick a category..." then you're going to click away
pretty fast right? However, if you landed on the page and saw "White
Tennis Shoes, please select your shoe size and press enter", then
you've got a potential sale on your hands. Simple right?
The
truth is, you'll have to put some in some work to create multiple
landing pages for different keywords, but the payoff is the difference
between making a mint online from the comfort of your own home vs going
bankrupt and stressing yourself to death in the process.
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